Mayor Allan Aughey and Greg ButlerClare Valley Cruise has just entered into Memorandum of Understanding with Clare and Gilbert Valleys Council to develop a distinctive tourism event centred around historic Mintaro.

The following exerpt is from a news article about the Clare Valley Cruise that appeared in the Northern Argus on 14th October 2015.

Greg Butler, developer of the Clare Valley Cruise says that drawing tourists to the region does stimulate the local economy however, regions must look towards hosting events for special interest groups in the fight for the tourism dollar.

A 2014 survey published by the South Australian Tourism Commission showed that 75% of event attendees would not have visited a regional destination if not for an event of interest being held there.

That is a compelling statistic and filling the tourism calendar with well-managed and distinctive events that add value to existing resources was very important for the future prosperity of the region.

Clare and Gilbert Valley’s Mayor, Allan Aughey, said that the Council had first been presented with the Clare Valley Cruise concept about 18 months ago.

“Mr Butler presented a good case to utilise our existing resources in a novel way and we are pleased to have the opportunity to share in the benefits of that concept and also to help other businesses and community groups in the region to do the same.”

The township of Mintaro will be the central hub of the proposed Clare Valley Cruise and Mintaro Progress Association Chairman, John Mitchell said that the progress association was overwhelmingly in favour of the Event.

For the full article head to the Northern Argus website.


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